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Bonnes feuillesAxa, Winamax, Findus, Numericable, Sofitel et l’affaire DSK : quand les bad buzz déstabilisent profondément les marques
Marc Drillech publie « Les marques Hier, aujourd'hui, demain » aux éditions FYP. Les marques sont incontournables dans notre vie quotidienne et centrales dans la stratégie des entreprises. Marc Drillech propose un panorama complet des nouvelles stratégies des marques. Extrait 2/2.
25 décembre 2022