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Style de vie19 mars 2015
© Flickr/ kaktuslampanMelting-pot mobilier
Le miroir parfait : comment Ikea décortique la vie de ses clients dans le monde entier pour créer ses meubles
Le géant suédois a mené une étude auprès de 8 292 personnes dans huit grandes métropoles pour proposer des produits qui peuvent plaire partout dans le monde. Résultat de cette démarche : le Knapper, un miroir doté à l'arrière d'un porte-manteau et de rangements pour les bijoux.
Le miroir parfait : comment Ikea décortique la vie de ses clients dans le monde entier pour créer ses meubles
avecHenri Labarre