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Atout contre la pandémieCommunication sur le vaccin : comment obtenir l’inverse de l’effet recherché, mode d’emploi
Alors qu’Emmanuel Macron s’investit en T-Shirt sur TikTok pour la vaccination, la plupart des responsables publics semblent totalement oublier les racines de la crise de défiance qui affecte les démocraties occidentales. Campagne de 2005 sur le traité constitutionnel européen, Brexit, élection de Trump, mêmes stratégies, mêmes effets ?
3 août 2021