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Business pas si virtuelFacebook : acheter un "fan",
combien ça coûte ?
Coca-Cola a 36 millions de fans Facebook, presque autant que Lady Gaga ! Les groupes de fans sur le réseau social sont devenus de vrais outils stratégiques pour la communication, le marketing et les études de marché que les Fans - vous ! - s'achètent à coups de millions d'euros...
31 janvier 2012