Obsession Des Femen à la publicité, ce sur quoi repose l’éternel pouvoir de la nudité
La nudité s'expose dans les clips, dans les publicités, dans la rue : ce n'est pas un hasard car le nu active et attire notre attention cérébrale.
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Elodie Mielczareck est spécialiste de l'analyse des signes et codes de la communication publicitaire et politique.
Elle travaille au sein d'agences d'identité visuelle et d'instituts qualitatifs. Elle enseigne en BTS Communication Visuelle et anime un blog spécialisé en sémiologie : www.sciigno.net
Patrick Georges est médecin neurochirurgien, spécialiste en sciences cognitives. Il est également l'auteur de "neuromarketing en action : parler et vendre au cerveau "