CommunicationL’effet Bouba-Kiki ou comment la sonorité de votre nom impacte votre destin
La façon dont votre nom ou un mot est prononcé peut avoir des effets surprenants sur nos vies et sur les jugements que nous portons.
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Anne-Laure Sellier est professeur associé à HEC Paris en psychologie sociale. Elle a auparavant été membre de la London Business School, et de plusieurs universités aux États-Unis. Spécialisée en psychologie cognitive et sociale, elle a publié en février 2017 dans le Journal of Personality and Social Psychology son étude " We look like our names : the manifestation of name stereotypes in facial appearence ", menée avec une équipe franco-américano-israélienne.