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Consommation16 février 2014
Made in USA
Produire aux Etats-Unis coûte que coûte : le patron d’American Apparel a-t-il tout compris à la mondialisation ou son pari le mène-t-il droit à sa perte ?
En pleine période de crise, le fondateur et PDG de la marque de prêt-à-porter American Apparel a fait le pari fou du tout Made in USA. Mais la dégringolade de ses chiffres et son mauvais comportement permettent de douter de l'avenir de la marque.
