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Economie23 juillet 2012
© ReutersMême pas peur
Comment Microsoft fait semblant de trébucher pour gagner le cœur des consommateurs
En annonçant la première perte de son histoire, Microsoft envoie un curieux signal : malgré une santé de fer, faut-il y voir des difficultés face à la concurrence ? Le bébé de Bill Gates pourrait tabler sur le capital sympathie d'un public qui se méfie de plus en plus de Google ou Facebook.
Comment Microsoft fait semblant de trébucher pour gagner le cœur des consommateurs
avecDavid Fayon