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Société1 juillet 2013
© DRDoctrine Athena
Les hommes gagneraient-ils vraiment à se comporter davantage comme des femmes ?
La "doctrine Athena" du gourou du marketing John Gerzema préconise de mettre en avant les comportements féminins pour la gestion de son équipe, afin d'améliorer ses résultats. Peut-on mettre en place une politique de gestion d'équipe basée sur des critères de "genre" ?
