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Economie5 août 2015
© BlaBlaCarSérie de l'été : ces échecs qui mènent au succès
Frédéric Mazzella - BlablaCar : "Nous avons testé 6 business model avant de trouver le bon"
Avant d'être le succès commercial et médiatique que chacun connait, le site de covoiturage a testé de nombreuses formules afin de parvenir à pérenniser ses activités. Des tentatives qui ont donné quelques sueurs froides à son fondateur.
