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Consommation4 avril 2016
© ReutersExpérience
56 % de ventes supplémentaires pour les produits qui durent
Fatigué de devoir racheter une imprimante tous les deux ans ou de voyager avec une valise qui ne ferme plus ? Une étude récente montre comment les comportements des consommateurs évolueraient si la durée de vie des produits était mentionnée au moment de l’achat.
