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Consommation20 mai 2013
Let's go to the mall !
Paradoxe : la vente en ligne va-t-elle faire revenir les clients dans les magasins ?
Le détaillant américain Target, qui pratique la vente en ligne en plus de ses magasins, propose à ses "e-consommateurs" une sélection de produits en promotion à venir récupérer sur place. De son côté, Gap propose à ses clients de réserver en ligne des vêtements à venir essayer en magasin. Tout l'enjeu est de faire revenir les consommateurs dans leurs murs.
