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International22 janvier 2015
© ReutersYes he can
Obama tient le discours de l’état de l’Union au Congrès... et sur les réseaux sociaux : quand la communication politique à l’américaine nous en met encore une fois plein la vue
En annonçant ses réformes sur les réseaux sociaux plusieurs jours avant son très attendu discours sur l'état de l'Union, Barack Obama a réinventé l'exercice de la communication politique. Ou comment faire parvenir un message plus direct et plus clair à des publics plus précisément ciblés.
