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Consommation10 mai 2013
© ReutersExclusivité de masse
La personnalisation des objets va-t-elle devenir un nouveau levier d'achat pour les marques ?
Depuis plus d'une semaine, la marque Coca-Cola propose des bouteilles étiquetées des 150 noms les plus courants de France. Dans un secteur toujours plus concurrentiel, l'ultra-personnalisation est-elle l'avenir du marketing de masse ?
