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Economie16 juillet 2014
© FlickrL'interview Atlantico Business
Anne-Sophie Fontaine - Mc Cain : "La frite, un remède anti-crise"
La frite, une passion nationale. Au restaurant, au fast-food ou à la maison, huit Français sur dix en consomment régulièrement. La France se place d’ailleurs parmi les plus gros consommateurs et producteurs de frites. Chez le leader du marché, McCain, la production annuelle pour la France et l’Europe dépasse les 700.000 tonnes, soit environ 70 Tours Eiffel. Il faut cependant s’adapter aux différences de goût de nos voisins européens, explique Anne-Sophie Fontaine, directrice générale France de McCain.
