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Consommation4 septembre 2013
© ReutersSeconde chance
Acquisition de Nokia par Microsoft : un tournant dans une stratégie mobile jusque-là catastrophique
Microsoft rachète la division téléphonie mobile de Nokia pour la modique somme de 7 milliards de dollars. Une acquisition qui sonne comme un aveu de faiblesse en termes de stratégie marketing et comme un nouveau départ, voire la possibilité de chasser sur les terres d'Apple et Google.
Acquisition de Nokia par Microsoft : un tournant dans une stratégie mobile jusque-là catastrophique
avecThibauld Favre