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France12 août 2012
© ReutersLe plus beau pays du monde
Tourisme : après le "made in France", faut-il développer le "come in France" ?
Si la France est la première destination touristique du monde, elle n’est que la troisième en termes de recettes. Jean Spiri, Alexandre Brugère et Elise Vouvet donnent quelques pistes pour optimiser cet atout touristique majeur. Extraits de "Citoyens de villes citoyens de champs" (2/2).
