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Consommation4 juillet 2012
© ReutersLuxe ou low-cost ?
La stratégie "haut de gamme" de SFR et Bouygues peut-elle leur permettre de reprendre le terrain perdu sur Free ?
SFR et Bouygues Telecom ont tenu ce mardi leur comité central d'entreprise. Comme attendu, la direction de Bouygues Telecom a présenté un plan de départs volontaires portant sur 556 postes. SFR présentera le sien en novembre. Les deux opérateurs tiennent également à développer les offres "haut de gamme" pour justifier le différentiel de prix avec Free.
La stratégie "haut de gamme" de SFR et Bouygues peut-elle leur permettre de reprendre le terrain perdu sur Free ?
avecFabien Grenier