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Consommation11 octobre 2011
Sans contrefaçons...
Comment Steve Jobs a copié/collé les recettes marketing de Mylène Farmer
Grand gourou de la techno et du marketing, Steve Jobs nous a quittés en laissant une empreinte exceptionnelle. Comment ce Dieu du marketing a-t-il conquis tant de fans ? Avec les mêmes méthodes que Mylène Farmer! Parmi lesquels un positionnement clair : design, simplicité performance pour l’un. Transgression, ésotérisme, caractère crypto-sexuel pour l’autre.
Comment Steve Jobs a copié/collé les recettes marketing de Mylène Farmer
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