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Consommation24 janvier 2014
Audimat et qualimat
Masos ou menteurs : pourquoi les Français notent-ils si mal les émissions qu’ils regardent le plus ?
France Télévisions vient de publier le top 20 des prime-times les plus appréciés, toutes chaînes confondues. Or, selon l'Institut Médiamétrie, les Français ne regardent pas les programmes qu'ils disent préférer. Explication de ce paradoxe.
Masos ou menteurs : pourquoi les Français notent-ils si mal les émissions qu’ils regardent le plus ?
avecFrancis Balle