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France13 avril 2011
Marque politique
Nicolas Hulot et le « green branding »
Nicolas Hulot a présenté ce mercredi 13 avril sa candidature à l'élection présidentielle depuis Sevran en Seine-Saint-Denis. Face à un échiquier politique usé, une nouvelle pièce peut-elle tirer son épingle du jeu en capitalisant sur sa notoriété télévisuelle ?
Nicolas Hulot et le « green branding »
avecFrançois Belley