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Consommation7 février 2019
© DAMIEN MEYER / AFPConsommation
La réalité augmentée au secours des acheteurs en ligne
Générale d'optique, Afflelou, Sephora ou même Ikea permettent à leurs clients d'essayer virtuellement les biens qu'ils convoitent avant de les acheter grâce à la réalité augmentée (AR). Un plus commercial et un outil de plus en plus répandue du fait de sa démocratisation.
La réalité augmentée au secours des acheteurs en ligne
avecGeneviève Bouché