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Consommation25 juillet 2013
© ReutersBouée de sauvetage
L'iPhone sauve les résultats d'Apple mais pour combien de temps encore ?
D'avril à juin, Apple a vendu 31 millions d'iPhones, ce qui n'a pas empêché sa part de marché de stagner. Même si le smartphone reste la bouée de sauvetage de la marque, l'innovation est plus que jamais un objectif central pour assurer la pérennité de son modèle économique.
L'iPhone sauve les résultats d'Apple mais pour combien de temps encore ?
avecFrédéric Fréry