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Economie7 août 2015
© DRTribune
Encourager des choix de vies plus responsables par le pouvoir des nudges
En 2008, deux universitaire américains publiaient "Nudge", littéralement "coup de pouce" en anglais. Une incitation à nos gouvernants à lancer des politiques qui incitent les citoyens à prendre les bonnes décisions sans pour autant les bombarder de lois et de règlements. Une idée qui a fait florès aux Etats-Unis et en Grande-Bretagne où le gouvernement de David Cameron a lancé une "Nudge Unit" en 2010.
Encourager des choix de vies plus responsables par le pouvoir des nudges
avecYoann Bénard