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Consommation22 septembre 2012
© ReutersUn monde les sépare
Apple contre Samsung, deux oppositions de style pour deux conceptions de l’industrie high-tech
Le procès Apple-Samsung a permis de confirmer les conceptions différentes de l'industrie high-tech des deux firmes. Quand la marque à la pomme adopte la stratégie de la "différenciation", son concurrent coréen préfère opter pour la "banalisation".
Apple contre Samsung, deux oppositions de style pour deux conceptions de l’industrie high-tech
avecGilles Dounès