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Consommation21 novembre 2016
© ReutersLes petits malins...
Avez-vous remarqué à quel point les nouveaux magasins vous donnent plus envie d’acheter qu’avant ? Voilà les secrets des marques de distribution
Continuant à user de techniques désormais bien rodées, les responsables marketing de magasins mettent en oeuvre parallèlement de nouveaux outils pour nous inciter à consommer davantage, et ce grâce à la révolution technologique.
