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Economie7 juillet 2015
© ReutersChaleur bankable
La canicule, nouveau filon du marketing
L'eau, les glaces, les ventilateurs, la demande électrique pour les climatiseurs... La vague de canicule qui s'est abattue sur la France la première semaine de juillet a obligé les entreprises à se positionner et à adopter des techniques de marketing "spéciales grosse chaleur" pour vendre leur produit et garder leurs clients.
