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Consommation23 septembre 2012
© ReutersC'est fort de café
Starbucks, avec sa nouvelle machine, va-t-il reléguer Nespresso en division 2 ?
La chaîne Starbucks a lancé ce jeudi une cafetière censée concurrencer la célèbre Nespresso. Saveurs, prix, format propriétaire, environnement : le consommateur est-il le gagnant de cette nouvelle guerre commerciale ?
Starbucks, avec sa nouvelle machine, va-t-il reléguer Nespresso en division 2 ?
avecLudovic Durand