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Sport19 décembre 2022
© KIRILL KUDRYAVTSEV AFPAtlantico Business
Les Bleus n’ont pas ramené la Coupe mais le panache y était. Les téléspectateurs et la publicité sont revenus
Merci Mbappé, Messi, Didier Deschamps et les autres fous de foot… Le spectacle a obtenu un succès considérable puisque rien qu’en France, l’audience télé a dépassé plusieurs fois les 25 millions de téléspectateurs. Économiquement et politiquement, ça n’est pas neutre.
