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France20 février 2012
© DRLa minute "Tech"
Présidentielle : les six dimensions d’une campagne "réseautée"
Contacts, sensibilisation, influence, mobilisation, persuasion, engagement : ce sont les mots clés des stratégies électorales qui, aux États-Unis comme en France, passeront d'une façon ou d'une autre par les réseaux électroniques.
Présidentielle : les six dimensions d’une campagne "réseautée"
avecNathalie Joannes