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Economie19 décembre 2011
FarmVille & Mafia Wars entrent en Bourse
Zynga réussira-t-il à tous nous faire jouer sur les réseaux sociaux ?
FarmVille, Mafia Wars ou Zynga Poker… L’éditeur de ces jeux sociaux (social game) a été introduit en bourse à New-York sur une valorisation record de 8,9 milliards de dollars. Portrait de Zynga, l’entreprise qui fait jouer les femmes, les enfants et même les seniors en prenant jusqu'à 40% du temps qu'ils passent Facebook.
