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Consommation1 octobre 2012
Conservatisme
Salon de l’auto : Retour des Golf, A3, Fiesta... Les marques ont-ils perdu leur créativité ?
Le salon de l'automobile ouvre ses portes ce week end à Paris. Si les concepteurs capitalisent sur les marques existantes et pourvues d'une certaine notoriété, cela n'empêche pas l'innovation, trop souvent dissimulée par une apparence de conservatisme.
Salon de l’auto : Retour des Golf, A3, Fiesta... Les marques ont-ils perdu leur créativité ?
avecFrédéric Fréry