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High-tech13 septembre 2012
Dans les pas d'Apple
Le Steve Jobs chinois est-il capable de concurrencer l'iPhone 5 avec son Xiaomi 2 ?
Le jeune millionnaire chinois Lei Jun, patron de Xiaomi, tente de reproduire le phénomène Steve Jobs et de marcher dans les pas d'Apple. Focus sur une stratégie de marketing et de communication qui pourrait bien l'amener au sommet...
Le Steve Jobs chinois est-il capable de concurrencer l'iPhone 5 avec son Xiaomi 2 ?
avecOlivier Vérot