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A l’insu de notre plein gréCes odeurs qui nous poussent à acheter
La recherche sur le comportement des consommateurs montre que les odeurs peuvent affecter ce que nous achetons et combien nous sommes prêts à payer. Une nouvelle étude a examiné les effets de l'odeur corporelle sur la vitesse à laquelle les consommateurs achètent des produits.
27 mars 2023