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Insolite16 septembre 2023
Coup marketing
Ikea crée un trône royal pour le roi de Suède
Un trône royal a été conçu par la marque suédoise Ikea pour le roi Carl XVI Gustaf de Suède. Ce coup marketing intervient à l'occasion du jubilé d'or, marquant ses 50 ans de règne.
Ikea crée un trône royal pour le roi de Suède
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