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Culture18 février 2012
Opération Séduction
Quand les élections se jouent sur le terrain de l'émotion
La présidentielle, on en connaît l'intrigue et les acteurs. Ce qu'on connaît toujours mal c'est la façon de capter le million de voix (pas plus) qui va décider du quinquennalisé. Et si tout était une question d'émotion ? Extraits de "De l'art de séduire l'électeur indécis" de Philippe-Joseph Salazar (1/2).
