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Consommation10 mars 2014
© Mottez.comInternet 1 - Marque 0
Les marques sont-elles plus fragiles que jamais dans un monde où l'information circule beaucoup plus qu'avant ?
Les avis d'experts et de consommateurs en ligne se sont multipliés au point que les marques ont vu leurs ventes différer selon les commentaires postés sur la toile. Fragilisées, elles ont du s'adapter.
