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Société25 juillet 2022
© AFP / Philippe HuguenImposture ?
Changer les comportements par le nudge ? Une illusion
Selon Richard Thaler (Prix Nobel d’Economie 2017), toutes les prises de décisions sont influencées en réalité par les biais cognitifs qui nous détournent de la pensée logique et rationnelle. Le nudge utilise les biais cognitifs pour nous orienter vers les choix les plus bénéfiques, pour soi, au niveau collectif, voire pour la planète.
Changer les comportements par le nudge ? Une illusion
avecMaximilian Maier