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Economie25 juillet 2012
© Flickr / Jérémy CoutureAllianz Riviera
En donnant un nom de marque à leur stade, les clubs de foot français mettent enfin un terme à leur gestion à la papa
Le nouveau stade de Nice, qui sera livré en 2013, portera le nom d'Allianz Riviera, du nom de la société d'assurance. Cette pratique publicitaire dite du "naming" commence à arriver en France, mais est déjà très usitée chez nos voisins européens.
En donnant un nom de marque à leur stade, les clubs de foot français mettent enfin un terme à leur gestion à la papa
avecPascal Perri