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Economie18 août 2015
© ReutersBonnes feuilles
Le vin, ce fer de lance de l'économie française
C'est souvent une passion qui est à l'origine d'un projet dans le vin, mais, pour réussir, il est nécessaire de bien définir son positionnement et de trouver le modèle économique adapté à ses capacités financières. Extrait de "Entreprendre dans le vin - Stratégies 360° pour réussir sur le marché mondial du vin", de Martin Cubertafond, publié aux Editions Eyrolles (2/2).
