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Consommation3 avril 2012
Lavage de cerveau
Le pouvoir d'un décolleté : la preuve par la science et le neuromarketing
Utiliser les pulsions du consommateur pour le pousser à l’achat, rendre les enfants dépendants des marques dès le plus jeune âge : tout est bon pour faire vendre avec le neuromarketing.
