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Economie3 novembre 2014
Révolution
Génération parcimonie : pourquoi l’économie ne sera bientôt plus la même avec la montée en puissance de la génération Y
La génération Y - les personnes nées entre 1980 et le début des années 2000 - ne consomme plus autant que celles qui l'ont précédée. Que ce soit par choix ou par contrainte, face à ces nouveaux modes de vie, les acteurs économiques ne peuvent que s'adapter ou disparaître.
