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Economie17 janvier 2023
© Sameer Al-DOUMY / AFPATLANTICO BUSINESS
Face à l’inflation, les entreprises s’organisent et plongent dans la logique d’offre
Convaincre le consommateur d’acheter un produit pour d’autres raisons que son prix. Pour aider le consommateur à lutter contre l’inflation, les entreprises s’organisent pour proposer une offre attractive qui permette d’assumer ou d’alléger la hausse des prix.
