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Frédéric Lefebvre a lu tous leurs pulls “Zadig et Voltaire” : success story d’une marque qui a inventé le “made in China” hors de prix
A l'heure où Zadig et Voltaire sort sa première gamme de parfum, retour sur la succes story d'une marque qui réussit la magie de convaincre ses clients de payer cher un produit qu’ils pourraient avoir moins cher ailleurs. Mais pour combien de temps ?
5 février 2012