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Consommation24 décembre 2022
© Sameer Al-DOUMY / AFPBonnes feuilles
Le « made in France » : bien plus qu’une mode, un véritable atout commercial
Marc Drillech publie « Les marques Hier, aujourd'hui, demain » aux éditions FYP. Les marques sont incontournables dans notre vie quotidienne et centrales dans la stratégie des entreprises. Marc Drillech propose un panorama complet des nouvelles stratégies des marques. Extrait 1/2.
Le « made in France » : bien plus qu’une mode, un véritable atout commercial
avecMarc Drillech