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Revers de la médailleTrop beau pour être vrai ? Une nouvelle étude montre pourquoi les offres commerciales trop alléchantes dissuadent les consommateurs
Dans le cas d'offres trop généreuses, les gens s'attendent à un « coût fantôme », caché dans l'offre initiale. Cette attente influence leur décision d'accepter ou non.
9 octobre 2024