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(Dés)illusionsVous avez perdu à l’Euromillions ? Consolez-vous : fantasmer sur des produits chers rend beaucoup plus heureux que de les acheter
Les récentes études ayant révélé que les consommateurs seraient davantage satisfaits par l'expérience d'un produit plutôt que par son acquisition invitent à la réflexion sur le devenir de la consommation.
22 juin 2013