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Coup de com'Findus sort indemne du chevalgate : comment réussir sa communication de crise
Findus vient de dévoiler que ses ventes, malgré l'affaire du chevalgate, sont en hausse de 4% alors que le secteur des plats préparés à base de bœuf connaît une baisse de 40%. Quels sont les secrets d'une communication de crise réussie ?
25 avril 2013