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Internet 1 - Marque 0Les marques sont-elles plus fragiles que jamais dans un monde où l'information circule beaucoup plus qu'avant ?
Face à la profusion de l'information et à la possibilité de tout comparer en ligne, les marques ont du s'adapter, ne pouvant plus simplement se baser sur la confiance des consommateurs.
10 mars 2014