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Surfer sur la vagueFast fashion: une nouvelle génération de marques de prêt-à-porter bat Zara et H&M à plates coutures sur le délai entre design et magasins
Asos et Boohoo, deux marques de prêt à porter nouvelle génération ont réussi à se démarquer dans le secteur en misant sur des délais de conception des collections resserrés. Cette stratégie leur permet de pouvoir réagir aux nouvelles tendances de la mode. Une stratégie payante puisque la maîtrise des stocks est contrôlée.
11 avril 2017